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'Anywhere in Leeds' logo experimentation
The 'Anywhere In' logo resembles a road sign; its plainness allows it to yield the main role to the city name. Because of its simplicity, it can also be easily reproduced by stamping, embroidery, vinyl cutting, etc, as well as staying legible at very small sizes. The same font family can be used all throughout the 'Anywhere In' map series and street signs.
The 'Leeds' logo is hand drawn, making it warm, open and friendly, as well as paying homage to the important independent sector in the city.
Ellis, the playful ram represents the woollen industry, which was the main factor for growth in the city of Leeds during the past. As a ram, it also shows strength and leadership â?? however, the curved lines and smiley face make it a friendly and playful character, like the guide intends to be.