Anywhere in Leeds

— A project by Malú Colorín

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This site contains references, ideas, and work regarding the project 'Anywhere in Leeds'— an alternative, playful guide for Leeds, UK, so that locals can rediscover and engage with the city they live in.
'Anywhere in Leeds' is Malú Colorín's final degree project.
More stuff here»

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Este sitio contiene referencias, ideas y trabajo sobre el proyecto 'Anywhere in Leeds', â€” una guía alternativa y lúdica para Leeds, Reino Unido, con el fin de que los habitantes de ella puedan re-descubrir e involucrarse más con la ciudad.
'Anywhere in Leeds' es el proyecto de graduación de Malú Colorín.
Más cosas aquí »

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portfolio | behance
facebook | twitter
tumblr | flickr
pinterest | jpg

Projects

  • Anywhere in Leeds - Brief
  • Launch tea party!
  • Map Design
  • Signs
  • Website
  • Logo Design
  • Social Media
  • Press
  • Clocks of Leeds books at City Library
  • Yes, I rang the Lord Mayor's office
  • Temple Works tour
  • Anywhere in Leeds - Planning
  • Survey
  • Terminalia Festival: Circular Walk [23.02.2014]
  • Walk [feb.18, 2014]
  • A Walk Through Leeds
  • References

Categories

  • Anywhere in Leeds - Brief

    Anywhere in Leeds is an alternative, playful guide to Leeds, which includes interesting, lesser-known facts, stories and sights about the city, in an attempt to make its inhabitants more conscious about their surroundings and thus more engaged with the place they live in. The guide will take form in a printed map, as well as an online version, accompanied by social media sites such as Facebook and Twitter. At present, it is planned that Anywhere in Leeds will consist of three routes: Culture, History, and Fun Facts – with the opportunity to add more in the future. The option is also open for the guide to be eventually turned into a downloadable app. While the target audience for the scheme are the people who live in Leeds, it doesn't exclude visitors from participating.

    As part of this scheme, signs will be placed in visible areas outside pubs and shops for a period of one to two months (ideally – if owners allow it – the placards will stay up until mid July, for the Grand Depart of the Tour de France). Such signs will showcase bits of information included in the maps, as a way to involve and strike interest among pedestrians. To increase curiosity, hidden “geocaches” or surprises will be strategically placed along the way, which will contain tokens to be exchanged for small gifts, discounts or perks at local pubs and shops. This will help the local economy by bringing more footfall into said businesses, while involving them more in the community.

    It is expected for Anywhere in Leeds to be launched on Saturday May 3, with publicity on the project website and social media sites, as well as online blogs and city guides like The Culture Vulture, Leeds Inspired and Leeds-List. Accompanying the Internet publicity, there will also be a month-long printed poster campaign invading some of advertising drums placed around the city centre.